The second biggest e-publishing company and ebooks retailer, Barnes & Noble, is taking its first step to enter the large European market by incorporating Barnes & Noble Digital Media GmbH in Germany. The new company will be based in Berlin.
Along with the fact that getting an online presence is very important for any bookseller looking to take a piece of growing revenues for ebooks sales, expanding outside of the existing market is essential for B&N, as they want to get more interest for their Nook ereader and attract more publishers and developers to its ePub ecosystem.